Graduating in 1996 from the University of Brunel, London with a BA (Hons) degree in English and American Literature, Emma enjoyed stints in fashion and corporate PR and television before embarking on her first editorial role as Production Editor at Hairdressers Journal International (HJI) in May 2003. From there she progressed to HJI Features Writer in April 2005 and Business Editor in February 2007, before being headhunted for the position of Deputy Editor at Creative HEAD magazine in June 2007. 

In February 2008 Emma was promoted to the role of Editor at Creative HEAD to work on all editorial and commercial content and print and online initiatives for the magazine and its market-related products, which contributed to the title scooping the 2009 PPA Award for Best Monthly Trade Magazine (the first hair industry magazine to win such an accolade). Emma became Editorial Director for the brand in May 2009, where she worked on a consultancy basis to develop the look and feel of all of the publishing house’s fashion content – both online and in print.

She edited a ten-page monthly trends section in Creative HEAD called Runway, and was the Editor of Runway magazine from February 2009 until November 2011, a biannual showcase of style seen at the seasonal shows. She created the Runway concept and successfully launched it as a 32-page supplement in February 2009, before successfully developing it into a 200-page standalone magazine in February 2010. Emma was responsible for generating all editorial ideas and concepts, writing all editorial copy and editing all images from a selection of 80,000 per issue.

Emma’s Runway interviewees have included Giles DeaconMarios SchwabWilliam TempestTodd LynnSam McKnightMalcolm Edwards and Eugene Souleiman, with exclusive access to images from shows including BalmainChanelGucci and Dior and imagery from renowned photographers such as Tim Walker and Miles Aldridge. Emma’s profile on session stylist Guido PalauTressed to Thrill, won Most In-depth Hair Feature at the 2008 Wella Hair Journalism Awards, where she was up against Vogue’s Christa D’Souza and judged by a prestigious panel that included Anna-Marie Solowij (Vogue) and Alice Hart-Davis (Daily TelegraphDaily MailRed)

Emma was also recognised for her work at the P&G Beauty Awards in 2009 and presented at Creative HEAD’s annual Most Wanted Awards from 2008-2010, co-hosting with names including Justin Lee Collins and Jimmy Carr. Carving a niche in fashion and hair, Emma is well placed to offer PR, marketing and brand consultation as well as exciting, concise copywriting and creative executions for businesses in the hair, beauty and lifestyle sectors.